Campaign at a glance
In this video, we're joined by David White, the founder and CEO of Fostering Great Ideas (FGI). David chats with us about FGI's 10-year-anniversary campaign, in which they pulled out all the stops to 'celebrate a decade of great ideas'. 🎉 This campaign has it all—multi-team fundraising, a 10-day raffle, live video engagement, a matching gift, corporate sponsors, impact videos, and more!
Learn how David and his team pulled it all off as he shares:
→ What led him to founding Fostering Great Ideas 💡
→ The strategy behind connecting with sponsors for their 10-day raffle 🎟
→ The importance of video storytelling 🎥
→ How their team put a creative spin on a fundraising classic: peer-to-peer fundraising 👫
Inspired already? 💫 Hit play to learn even more →
In the past, our in-person benefit [was] expensive to come to. If you weren't part of a corporate sponsorship, then you had to pay a ticket. So a good number of people, who were of good will, who did not have the money to pay for a ticket, were just left out of it. Within a peer-to-peer approach, we were able to welcome them into the celebration. And they responded extremely well to that.