About
Positive Equation
Based in Atlanta, Positive Equation is focused on helping nonprofit marketers cultivate passionate online audiences of donors, partners, and advocates through digital consulting. Dana has worked with Movember, Dress for Success, USTA, American Idol, Empire, The Gary Sinise Foundation, Hashtag Lunchbag, and many more.
Expertise
Fundraising Strategy
Prepare a solid plan for how to raise more for your cause using Givebutter
Peer-to-peer Fundraising
Empower your most passionate supporters to engage their family, friends, and peers in support of your mission
Fundraising Events
Get help from a fundraising events expert
Storytelling
Captivate your potential supporters on your campaign pages with the help of professional storytellers and copywriters
Supporter Engagement
Get a plan for engagement that will get you results
Social Media
Engage your community via social media
Hi, I'm
Dana Snyder
Founder and CEO of Positive Equation
Dana Snyder is the Founder and CEO of Positive Equation, focused on helping nonprofit marketers cultivate passionate online audiences of donors, partners, and advocates through digital consulting.
Currently based in Atlanta., Dana has worked with Movember, Dress for Success, USTA, American Idol, Empire, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. Dana also enjoys teaching nonprofits digital strategies through CharityHowTo, Nonprofit Web Advisor, and other resources for charities.
Earlier in her career, she spent time in New York City working on business development and client management for some of the most notable sports, entertainment, and consumer brands in the US. Dana led strategic digital campaigns for The Honest Company, Delta Airlines, FOX, Sports Illustrated, The Weather Channel, the USO and many more.
Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose.
She believes social media is a powerful vehicle to spark social change.
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