Linda Jo Thornberg is the Vice President of Corporate Communication and PR at Higher Images, a 25-year-old full-service digital marketing advertising agency in Pittsburgh, PA, but her passion lies in brand awareness, PR, and social media for business development.
She works with nonprofits of all sizes, including small, medium, and multi-location. She specializes in brand awareness, PR, and social media integration, as well as online reputation, online review, and testimonial generation.
Someone once asked her for her elevator pitch, and she replied, "Hmm.. my elevator pitch... interesting... I think it goes deeper for me. It is passion. I have the honor of helping businesses build and promote their image and reputation. I love working with a business, finding out what their goals are, and working together as a team. There are so many options out there, from blogging to digital PR, search engine optimization, and mobile marketing APPS. My job is to educate the nonprofit. It is a whole new world of how donors donate and what influences them. It is all about how a nonprofit makes them feel more now than ever."
Her experience in her professional life and her education have given her the tools to be able to see the organization not only from a business perspective but as a consumer as well. She believes in treating every client as if she is their partner. She commented, "No two nonprofits are alike; of course, they all have similarities." She feels her success has been in researching and listening to her client's history, identifying the strengths and weaknesses, researching competitors and demographics, and listening to her clients' goals and future plans. Then, she works with businesses in laying out a customized marketing plan to reach business owners' strategic goals.
They write better, so you can give better